Trusted by modern startups
It’s time to ditch your spreadsheet dashboards
Getting a handle on your KPIs is critical for driving growth and reporting to investors without the fear of misrepresenting numbers.
But what you have is a set of spreadsheets, manually stitched together with a dashboard. It's tedious to maintain, terribly hard to trust and a big time-suck for your team.
There is a better way...meet Truealpha.
What we do
KPI Catalogs
Explore & select from 100+ financial, SaaS, sales KPIs, automated out of the box.
We’ve done the hard work
so you don’t have to.
Data Aggregation
Effortlessly connect and blend data from multiple sources for live KPIs.
You can even consolidate multiple business entities and currencies.
Investor Reporting
Create beautiful dashboards, Board packs, investor letters with a few clicks.
Managing different groups of investors has never been easier.
INDUSTRY STANDARDS
Skip the guesswork and save hours & hours
‘I don’t know which KPIs to track’, ‘What’s the right way to calculate LTV’ , 'Is ACL the same as ACV?' — if you’ve ever felt like this, you are not alone. KPIs are overwhelming.
That’s why we built a comprehensive catalog to be your trusted guide.
Level up your knowledge and pick the right indicators for your startup without wasting any time.
INVESTOR REPORTING
Manage all your investors like a boss
Keeping investors on your side with regular communication is critical. But filling out multiple templates and creating separate reports for angels, lead investors, Board, minority investors is one way to fry your brain.
With Truealpha, you can streamline creating & distributing updates, from a central investor hub.
Giving each of your investors exactly what is relevant is now as simple as hitting “send”.
AUTOMATION
Say goodbye to spreadsheet errors (and the stress of it)
It is painful to manually reconcile data and hard not to second-guess the results. A single broken formula or cell reference can mess up your numbers.
We integrate with several data sources and automate 100+ KPIs out of the box.
So you can forget about the grunt work and focus on what matters.
The ultimate guidebook: Top 5 SaaS KPIs investors care about
What you will learn in this guidebook:
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Top 5 KPIs for B2B SaaS that investors care about
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What do they tell you about your business
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How to calculate them
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Typical pitfalls to watch out for when using these KPIs
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Industry benchmarks to baseline your company’s performance on these KPIs